We are Oneway Bike
Your partner for bikes, parts, and accessories
In addition to distributing premium brands, we focus on strong support, close collaboration and reliable service. With our passion for cycling and in-depth market knowledge, we are here to support you.
600+ CUBE dealers
in the Netherlands, United Kingdom and Ireland
More than 25 years of experience
as a specialist in the bicycle industry
Full-service support:
more than just distribution
Our brands
Oneway is the exclusive distributor of CUBE in the Netherlands, the United Kingdom, and Ireland. In addition, we represent a carefully curated portfolio of premium accessory and component brands such as ACID, Lezyne, SQlab, Newmen and Schwalbe.
Together, these brands form a complete range for cyclists, from high-quality bikes to premium components and accessories.
About us
At Oneway Bike, cycling is at the heart of everything we do. From our headquarters in Rotterdam, we support dealers across the Netherlands, the United Kingdom, Ireland, Belgium and Luxembourg with strong brands and a dedicated team. What started in 2000 has grown into a well-established organisation, but our approach remains the same: practical, committed and always moving forward.
Working at Oneway
The bike industry never stands still, and neither do we. From our headquarters in Rotterdam, we work together every day on strong brands and a growing dealer network.
Interested in being part of our team? We are always keen to meet people who like to take initiative and bring their own ideas.
OUR BRANDS IN THE NEWS
product launch
NEWMEN Streem G.62: opening a whole new chapter for gravel racing
June 5, 2026
NEWMEN introduces a gravel wheel designed with uncompromising aerodynamics, perfectly tuned for modern gravel tires.
Awards
Three CUBE e-bikes named ‘Best in Test’ with a score of 9.1 by the Consumentenbond
May 6, 2026
No fewer than three models were awarded the ‘Best in Test’ title and received a high score of 9.1.
product news
Award-winning ACID mudguards mounted in seconds
April 8, 2026
The position of the mudguard can be easily adjusted to the wheel, making them suitable for almost all 28″ road or gravel bikes.